Ideally, you would create content around a theme (e.g. Years ago, you could easily trick Google and game your keyword rankings, but it’s not as easy as it used to be. You can then write about a topic and make sure you highlight these or similar keywords in the article. One way of finding out what is relevant is to perform some keyword research to see what people are searching for. You want to write content that is relevant to your target audience, but sometimes you are not sure what is appropriate. In this article we take a look at 5 keyword research tools that will help you identify keywords that are popular and that, with a little bit of work, can drive traffic to your website. Those are outdated techniques that can actually damage your site’s rankings. If you do your research you can answer a lot of your customer questions through your content, and with the right keywords you can attract them through showing up in the search engine results.īut we’re not talking about spamming a post with lots of keywords and we’re not talking about writing a piece of content just because of certain keywords. Good keyword research helps you find what people are looking for. Great content is just content if no one can find it! You need to make it easy for people to discover your content, and keyword research is an essential part of this.
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